Let’s start with this most recent rumor: Apple has reportedly hired 15 to 20 people to work on its car in a secret lab in Berlin. FAZ says those workers have backgrounds in engineering, software, hardware, and sales.
If
Apple is launching a car of its own, it would make sense for it to have
offices in other countries, which could help optimize the vehicle for
as many markets as possible. It also wouldn’t hurt Apple to get some of
Germany’s legendary automotive magic under the hood.
Apple hired Tesla’s former VP of vehicle engineering
According to 9to5Mac and Electrek,
Apple has snagged Tesla’s former vice president of vehicle engineering
Chris Porritt. Previously the chief engineer at Jaguar, Porritt has
reportedly been assigned to work on Apple’s special projects team. And
I’m pretty we can assume that project isn’t a new iPhone.
Austrian manufacturer Magna Steyr will build the Apple Car.In
addition to news that Apple has a lab in Germany, FAZ also reports that
Austria’s Magna Steyr will build the Apple Car. The manufacturer, which
builds Mini Coopers, works with automakers ranging from Aston Martin to
Volvo and operates in 29 countries.Apple is sucking up automotive talent;According
to a variety of reports, Apple has hired experienced engineers from
both Silicon Valley and the automotive world. During an interview with German newspaper Handelsblatt,
Tesla’s Elon Musk commented on Apple’s ongoing poaching of that
company’s employees: “If you don’t make it at Tesla, you go work at
Apple.” He’s also called Apple a “Tesla Graveyard.”But
it’s not just Tesla that Apple has been poaching from. The company has
also reportedly hired folks away from Ford, General Motors, and Mercedes
Benz. And Apple was named in a lawsuit filed by battery maker A123 Systems, which alleged that Apple ran an aggressive campaign to poach its employees. Apple has looked into self-driving cars---Last September, The Guardian reported that Apple had met with officials from the California DMV to talk about autonomous vehicle testing in the state.
The company also reportedly spoke with officials from California’s GoMentum Station,
a massive — and, more importantly, secretive — autonomous vehicle
testing facility built on a former naval facility. The site is allegedly
patrolled by armed guards and has as much as 2,100 acres of drivable
roads.
Apple is working out of a secret office rented under a fake name
According to AppleInsider,
the Apple Car project is working out of a Silicon Valley office —
equipped with automotive repair facilities — leased by a market-research
firm called SixyEight Research. Proof that the office is actually
occupied by Apple is relatively thin: AppleInsider says that employees
wear badges similar to those worn by Apple’s workers, and that the lobby
for the research firm was recently moved to another building owned by
AppThe car will hit the market by 2019
The Wall Street Journal reported
in September that Apple is expected to ship its car by 2019. That’s an
incredibly short timeframe in which to get a car built and on the road
for customers — which makes this particular rumor a bit hard to swallow.
No comments:
Post a Comment
Leave a comment